The Cocktail Lab

Skill: Branding + Copywriting

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Problem: Create an environment where people socialize and have fun while making their own sophisticated beverages. Participants will learn how to create their own drink concoctions like a scientist. 

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Approach: Unlike a typical mixology bar, The Cocktail Lab creates a new, fun, memorable experience to bar hopping. The Cocktail bar is different from its competitors because it lets guests mix their drinks with an instructor's help. Usual mixology bars have experienced mixologists that mix creative hand-crafted drinks for guests. By allowing guest to mix their own drinks, makes a different experience and opens up a new style of bar.